RG - Digipak Analysis

The 1975 Front Cover



The 1975 Back Cover

The 1975 Inside

Throughout the digipak the images follow a black and white colour scheme. This connotes darkness and makes the digipak seem more edgy. This causes the digipak to apply to two target audiences, the edginess would cause it to appeal to a young adult/teenage audience, where as, the black and white also creates a more polished, classy look which means the album could also be targeted at an older audience.
The use of black and white is also an example of showing synergy throughout all parts of the product. This will also make the cover stand out when placed with other albums as it is unusual to have a black and white cover. Also shows synergy with music videos from the album.

The costume worn in the image is very simple, the black hoody worn by the lead singer could be seen as intimidating to the older audience as it gives connotations of hooded youths causing trouble, whilst also attracting to a younger audience as they are able to relate to the artist. Also, the clothing worn is very plain, this suggests the band are similar to their target audience and do not need or have the want for expensive clothing. Could suggest a lack of interest in their appearance.

The image shows the artists to be looking away from the camera, which shows no direct mode of address. Therefore, the digipak does not create a connection with the audience, which suggests attitude being shown from the artists which will appeal to the hormonal feelings many teenagers have.

On the front cover there is use of neon lighting this suggests nightlife such as clubbing which could attract a younger audience as this is an activity they are likely to take part in. This goes against the connotations of the genre which the album is part of (Alternative/Indie Rock).
The word 'Deluxe' being on the front also attracts people who are already fans of the band as it shows that there is something special about this album over their other ones.

The use of their very simple band logo on the front of the cover gives them identity. As it shows they are an established band as all that's needed on the front is the name of the band to appeal people to buy the album.

On the back of the album cover it features record label logos, which are not only there for copyright reasons but also attracts fans of other music signed to these labels. The images suggest that the album will be worth buying as the record labels have backed it.
The back cover also features stylized track listing, for example the use of "//" at the beginning and end of the disc numbering. This creates a link between this and other communication from the band (e.g tweets) where they have previously used a similar layout. This appeals to a media conscious audience as they will be able to recognise the band across all platforms. This audience is likely to be a younger one as they often spend more time on social networks.